Polito & Associates Communications was founded in 2019 when CEO Frank Polito retired as Director of Communications/Public Relations from the California School Employees Association, but the phone calls, texts and emails kept coming asking “are you available to…”. For more than 35 years in the Public Relations industry Polito has been a hands-on practitioner, leading teams in all aspects of print and digital communications; while building relationships with talented practitioners throughout the industry. From Designers and Photographers to Researchers and fellow Consultants, we have built a team of creative and diverse thinkers to meet every communication need.
Our Approach:
STAY CONNECTED
Effective communication takes place in many channels. The most effective communication is derived from serious listening. If we truly want to connect with our target audiences, we must start by listening carefully to each diverse audience’s expressed need and understand their values. We truly believe in staying connected to our clients and to their audiences. If we’re being quiet, it’s because we are listening. We encourage your feedback and hope to earn your loyalty.
CUT THROUGH THE NOISE
When you have listened to your audience, know their values, and understand how they consume information, you can accurately target messages to them in a way that cuts through the noise of today’s overpowering volume of information. We are skilled at delivering focused, research-based, strategic messaging using the most appropriate tools in the Integrated Marketing mix.
CREATIVITY IS KEY
Targeting is only one step in ensuring that your message gets through. Understanding your audience is key, and we must find creative ways to grab and hold their attention. We use generationally appropriate messages, delivered with high-end design and attention-grabbing photography to make sure that the audience is engaged and connected to your brand.